WordPress v Squarespace
Whilst there are many Website systems and builders out there, I’m going to concentrate on looking at the ‘biggies’ and pitting them off against each other. So WordPress v Squarespace are under the spotlight.
WordPress v Squarespace – Which one is easier to use if you are a ‘newbie’?
It is reasonable to say that for a new business who isn’t tech savvy but lacks the funds to hire a professional website designer, Squarespace is a very inviting option. The designs are stunning and a lot of the themes are single page scrolling websites that are ideal to get your site up and running, look professional and isn’t a demand on your time.
WordPress is open source, which is free and means there is a huge marketplace to find both free and premium themes. However this can be overwhelming when trying to search for the right theme for your business and then try and work out how to use it.
This is why I have written this post about WordPress v Squarespace dilemma to try and shed some light on what makes them different, and how it may help or hinder you with your business plans or growth depending which one you decide to choose.
WordPress v Squarespace – Which one has longevity?
If you are looking for a platform that is able to produce new functionality, grow and adapt seemlessly then WordPress is the easy winner over Squarespace.
WordPress is an open source platform which enables developers to create new functionailty and update the platform all the time. Basically whatever you need there is a plugin or piece of code for it. You’ve just got to find it!
It is important to be able to ‘scale-up’ or down your website to suit your business needs at any given time. I have various clients who have added online courses, ecommerce, learning platforms and even membership programmes all from their exsisting website without having to start from scratch or redesign their whole site.
WordPress – What are the 7 top reasons for using this platform?
Top 7 reasons to make WordPress your go to platform
- It’s ‘open-source’: Which means WordPress is free. You aren’t reliant on one company for new innovations and it has a global community of developers and designers working on new resources all the time.
- Scalability: From a single scrolling page to a full blown e-commerce site, the site will grow with you making it suitable for both micro and small businesses, as well as larger enterprises.
- Flexibility: WordPress offers more flexibility in terms of hosting options, migrating your site from one provider to another. (I offer hosting with a carbon neutral platform – contact me for more details)
- Plugins: WordPress has a vast library of plugins that offer additional functionality, such as social media integration, e-commerce, booking systems, all the way through to membership sites. If you need something adding to your site there is at least one plugin out there that will be able to do it for you.
- Customisation: This platform not only offers a huge array of themes but in addition allows for more customisation options than Squarespace, giving you the ability to fully tailor your website to your business’s unique needs.
- Community: Due to the open nature of WordPress it has a large and supportive community of users, developers, and designers who can help you with any questions or issues you may have. (There are some amazing Facebook groups).
- Cost effective: While Squarespace may be cheaper initially, WordPress is ultimately more cost-effective in the long run due to its scalability and customisation options.
WordPress – What are the cons over Squarespace?
When comparing WordPress v Squarespace, WordPress, especially at the start WordPress can be more complex to set up and use, especially for beginners. There are so many themes to choose from that it can be quite daunting.
Security vulnerabilities can arise if not properly maintained and updated. Functionaility plays a major part with WordPress, it can often be a double edged sword, as a badly maintained website leads to potential hacking and malware threats.
There are lots of free themes, plugins and resources out there for WordPress but ultimately you will need to pay for hosting.
There are a multitude of options out there for you to choose from so it is worth doing your research if you are going down the WordPress route.
Squarespace – What are the top 7 reasons for using this platform over WordPress?
Top 7 reasons to make Squarespace your go to platform
- User-friendly interface: Easy to see what you are doing and quickly create a website matching it to the theme chosen.
- Modern designs: Templates for your websites are uptodate and very professional looking.
- Analytics and tracking: Integrated analytics and metrics tracking already in place so no additional function is required.
- Hosting: Included in the cost of Squarespace is hosting and the option to buy a specific domain name.
- 24/7 customer support: As Squarespace owns the platform they have round the clock support.
- Built-in SEO features: The themes come equiped with their own SEO features specific to Squarespace.
- No coding skills required: It has a drag and drop builder that allows you to moved modules around without having to add further coding.
Squarespace – So what about the cons with using this platform over WordPress?
When comparing WordPress v Squarespace, the downside to Squarespace is that you have very limited opportunities to customise your site
You only have one hosting choice. You can’t shop around for the best deal or customer services and the site is not portable.
When it comes to WordPress v Squarespace over plugins, Squarespace has limited third party interface.
WordPress v Squarespace – who is the outright winner?
As you can see there are pros and cons to both these platforms.
I would opt for WordPress for a multitude of reasons but the main reason being is this. If you have the budget then pay for a professional like myself to design and build your website for you. That way not only do you get a mobile friendly website tailored specifically to your business needs, but you also get training on how to use and update your site too.
The other major reason for picking WordPress over Squarespace is you are future proofing your online business. You can add on any required functionality as and when you need it.
If you are on a really tight budget or would prefer to build the site yourself then in the short term Squarespace may well be the best option. A lot of small and micro businesses use this plaftorm for their first websites and it stands them in good stead.
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Deborah Carr of Carr Designs has been creating websites for small businesses for over 7 years and is passionate about helping owners get the most out of their online presence.
Carr Designs can help you with any part of your website from design and build to hosting and SEO and everything inbetween!
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